It seems like we are are always tweeking and refining this old bus. We kind of lost sight of what made us a success in the first place and that was doing good design work. For a while there, we said, “hey, we’re making more money doing web work so, let’s focus on that.” Well, we all agree that when we did that our designs suffered overall. We were focused on the money and not making beautiful designs that connect with people. We became like a factory, churning out shiny garbage, and for that, I am sorry.
Anyway, we are going back to the basics. Projects might take a little longer, but they’ll be more effective and much more beautiful and that’s the way we like it.